Spotting & Forecasting Consumer Trends For Profit
Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consume...
A global authority on Innovation and Strategy, Will predicts how future customers are going to behave, and recommends the best strategies clients should use to reach them.
He's the man who championed Strictly Come Dancing to the BBC, warned the drinks industry about the New Sobriety, and saw the Wellbeing Consumer coming a mile off.
Spotting & Forecasting Consumer Trends For Profit
Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spo...
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